And people deserve straight stories that help them see their place in it.
Connecting people through stories
Communications that work best sound human — because they are. They connect people, provide structure and help organizations move forward together. Common Thread Studio is where creativity, storytelling and strategy help people feel connected, aligned and motivated.
At Common Thread Studio, we work with leaders and teams through moments of change, growth and complexity. From strategies to reach your team and customers, to thought leadership and storytelling, we are here to support your success.
I serve on the board for IABC Atlanta (International Association of Business Communicators, Atlanta chapter), and in my role, I regularly engage with corporate communications and marketing professionals to understand their challenges and what’s top of mind. Two major, ongoing trends are shaping our industry today: a rapidly changing marketplace and increasing isolation among marketing communications professionals. It seems ironic that many communications and marketing profe
It’s one of the biggest challenges for communicators: How do you measure success and speak the language of the C-suite? As communicators everywhere launch their 2026 plans, panelists Elizabeth Rasberry of Smurfit Westrock and Suzanne Walsh of Remesh -- led by moderator Leah Gladu of KWI Communications -- shared powerful insights on this very topic at our recent IABC Atlanta event. 💡 Getting started: Build methods to align communications with business outcomes. Use bo
If you look at the greatest speeches of all time, you may be inclined to think that those speakers were naturally gifted. After all, they made it seem effortless. It’s easy to think that you will never be a good speaker because, if the “speaker gift” was ever handed out, you didn’t get one. Terry Szuplat , a speechwriter who wrote hundreds of speeches for President Obama, says public speaking is a skill that you can absolutely get better at – with practice. Terry was our fe
