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I serve on the board for  IABC Atlanta  (International Association of Business Communicators, Atlanta chapter), and in my role, I regularly engage with corporate communications and marketing professionals to understand their challenges and what’s top of mind. Two major, ongoing trends are shaping our industry today: a rapidly changing marketplace and increasing isolation among marketing communications professionals. It seems ironic that many communications and marketing profe

It’s one of the biggest challenges for communicators: How do you measure success and speak the language of the C-suite? As communicators everywhere launch their 2026 plans, panelists  Elizabeth Rasberry  of Smurfit Westrock and  Suzanne Walsh  of Remesh -- led by moderator  Leah Gladu  of KWI Communications -- shared powerful insights on this very topic at our recent  IABC Atlanta  event. 💡 Getting started: Build methods to align communications with business outcomes. Use bo

If you look at the greatest speeches of all time, you may be inclined to think that those speakers were naturally gifted. After all, they made it seem effortless. It’s easy to think that you will never be a good speaker because, if the “speaker gift” was ever handed out, you didn’t get one.  Terry Szuplat , a speechwriter who wrote hundreds of speeches for President Obama, says public speaking is a skill that you can absolutely get better at – with practice.  Terry was our fe